Beautynova

Hair With Care

ABOUT US

THE HOME OF RESPONSIBLE BEAUTY

Beautynova is the home of responsible beauty.
We are dedicated to delivering better days in people's lives through high-performing hair products with care, respect, passion and creativity.
We serve professionals and consumers thanks to an open minded, entrepreneurial and committed team.
Join us on our journey to excellence, changing for the better every day.

About
values

VALUES

WE BELIEVE
IN BEAUTY!

We know that the positive emotions that Beauty brings to our souls can make everyone's life better and we think that everyone deserves it. Beauty is a commitment that leads us to act with Care and Respect towards all human beings and our planet, to strive to improve the way we are, every day.

Our Values
values

Values

INNOVATION
AS AN ATTITUDE

We live innovation as an attitude, a way of being that requires to be open at mind and at heart.
We are restless for new ideas, emerging social and demand trends, innovative products from all over the world coming also from other industries and we look at them with honest eyes empowered by the lenses of our deep R&D and Marketing expertise.

Our Values

OUR
BRANDS

LATEST NEWS

March 2025

TWO NEW HAIR AND BODY PRODUCTS EXPAND THE MILK_SHAKE® SUN&MORE LINE

A detangling & protective spray for hair, and a ultralight protective spray SPF 50+ for the body, are the latest additions to the milk_shake® sun&more line.

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March 2025

ELISIÈR FORTIFYING & BODYFYING HAIR FOAM IS THE NEW STRENGTHENING HAIR MOUSSE BY MEDAVITA

Designed to add body and volume with a weightless finish, it promises strong, full and voluminous hair that lasts all day.

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March 2025

DEPOT® PRESENTS THE NEW NO. 509 BEARD SCRUB

The new DEPOT® NO. 509 BEARD SCRUB combines the efficacy of mechanical peeling with a hydrating and nourishing action, offering an ideal solution to purify the skin under the beard without changing its natural balance.

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January 2025

MILK_SHAKE® LAUNCHES THE NEW LIFESTYLING LINE

Lifestyling is the product line designed to create all kinds of looks, from the most natural to the most structured, for an effortlessly-chic and glamourous freestyle look.

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CONTACT US

FIND OUT
MORE

Contact us to receive more detailed information on the structure and activities of our group.