Beautynova

Hair With Care

ABOUT US

THE HOME OF RESPONSIBLE BEAUTY

Beautynova is the home of responsible beauty.
We are dedicated to delivering better days in people's lives through high-performing hair products with care, respect, passion and creativity.
We serve professionals and consumers thanks to an open minded, entrepreneurial and committed team.
Join us on our journey to excellence, changing for the better every day.

About
values

VALUES

WE BELIEVE
IN BEAUTY!

We know that the positive emotions that Beauty brings to our souls can make everyone's life better and we think that everyone deserves it. Beauty is a commitment that leads us to act with Care and Respect towards all human beings and our planet, to strive to improve the way we are, every day.

Our Values
values

Values

INNOVATION
AS AN ATTITUDE

We live innovation as an attitude, a way of being that requires to be open at mind and at heart.
We are restless for new ideas, emerging social and demand trends, innovative products from all over the world coming also from other industries and we look at them with honest eyes empowered by the lenses of our deep R&D and Marketing expertise.

Our Values

OUR
BRANDS

LATEST NEWS

October 2024

THE DEPOT® FRAGRANCE RANGE INTRODUCES THE EXCLUSIVE LIMITED EDITION 2024: HAVANA WHISPER

A refreshing blend of elemi and citrus notes seamlessly intertwines with the rich warmth of tobacco leaves, enveloping spices, and precious woods to create an alluring, fresh and aromatic scent.

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October 2024

AUSTRALIAN HAIR INDUSTRY AWARDS (AHIA) NAMES COLOUR MAINTAINER SHAMPOO AND CONDITIONER FLOWER FRAGRANCE BY MILK_SHAKE® THE BEST OF “BEST IN CARE” FOR 2024

Sunday 20th October saw the national winners announced for the 11th annual Australian Hair Industry Awards 2024 - Business and our vegan-friendly products, colour maintainer shampoo and conditioner flower fragrance by milk_shake® was awarded as the best of “BEST IN CARE”.

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October 2024

Z.ONE CONCEPT™ CELEBRATED 25 YEARS OF ACTIVITY IN IBIZA AND SET A NEW GUINNESS WORLD RECORDS™ FOR “MOST PEOPLE STYLING HAIR SIMULTANEOUSLY”

On October 7 and 8, z.one concept™, along with its brands milk_shake®, simply zen, and DEPOT®, celebrated 25 years of activity with Graceful Giving: Embracing 25 Years of Beauty in Ibiza, an extraordinary event that transformed the traditional hair show into a unique experience centered around hairstylists.

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August 2024

MILK_SHAKE® PRESENTS THE NEW MOISTURE&MORE LINE

Moisture&more is the new ultra-hydrating product line by milk_shake® for dull, dry or frayed hair that plumps them and making them healthy and resistant.

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CONTACT US

FIND OUT
MORE

Contact us to receive more detailed information on the structure and activities of our group.