Beautynova is the home of responsible beauty.
We are dedicated to delivering better days in people's lives through high-performing hair products with care, respect, passion and creativity.
We serve professionals and consumers thanks to an open minded, entrepreneurial and committed team.
Join us on our journey to excellence, changing for the better every day.
We know that the positive emotions that Beauty brings to our souls can make everyone's life better and we think that everyone deserves it. Beauty is a commitment that leads us to act with Care and Respect towards all human beings and our planet, to strive to improve the way we are, every day.
We live innovation as an attitude, a way of being that requires to be open at mind and at heart.
We are restless for new ideas, emerging social and demand trends, innovative products from all over the world coming also from other industries and we look at them with honest eyes empowered by the lenses of our deep R&D and Marketing expertise.
Sunday 20th October saw the national winners announced for the 11th annual Australian Hair Industry Awards 2024 - Business and our vegan-friendly products, colour maintainer shampoo and conditioner flower fragrance by milk_shake® was awarded as the best of “BEST IN CARE”.
On October 7 and 8, z.one concept™, along with its brands milk_shake®, simply zen, and DEPOT®, celebrated 25 years of activity with Graceful Giving: Embracing 25 Years of Beauty in Ibiza, an extraordinary event that transformed the traditional hair show into a unique experience centered around hairstylists.
Moisture&more is the new ultra-hydrating product line by milk_shake® for dull, dry or frayed hair that plumps them and making them healthy and resistant.
Three iconic products with incredible nourishing and strengthening actions are the protagonists of this new line.
Contact us to receive more detailed information on the structure and activities of our group.
