The AHIA Business entries were judged by an independent panel of international and national judges consisting of industry, media and PR professionals, as well as business specialists from fields including architecture and finance. Names included Alexandra Bilisi, Charlotte Grant-West, Faye Murray, Joanne Charlton, Kirstie Stafford, Narelle Lancaster and Nicole Healy. The 31 judges used the haircare products in blind packaging for a month and selected the finalists and winners with only instructions for use.
Among the finalists two more milk_shake® products were named: milk_shake® incredible milk flower fragrance in the category “BEST IN STYLE” and milk_shake® curl passion mask in the category “BEST IN TREAT”.