Milk_shake® launches beyond light, the new professional ammonia-free permanent colour, promising defined, radiant, and bold colours.
The product offers a wide range of shades and provides outstanding results while preserving the hair’s health and integrity.
The new formula is free of PPD, SLS, SLES, and parabens. It is formulated with the OCB (organic colour booster) technology, an innovative colouring system developed in the milk_shake® laboratories to enhance colour performance in terms of shine, endurance and quality.
This cutting-edge technology is made possible by a unique blend of active ingredients, including a natural fermented corn derivative, organic sunflower seed oil, and organic apple extract.
The product’s effectiveness is boosted by active ingredients that ensure excellent results and promote the health of the scalp and hair. These include gotu kola, which protects and calms the scalp, an amino acid complex that restructures the hair fibres, and provitamin B5, which adds shine and softness to the hair.
The milk_shake® beyond light range offers 45 calibrated and mixable shades, including 2 natural series and 10 tonal series. These shades can be mixed with specific oxidants, providing up to 100% coverage of grey hair and lightening natural hair by up to 3 levels.
The formula is designed to respect the scalp and hair, resulting in long-lasting, radiant, and vibrant colours.