BEAUTYNOVA

OUR NEWS

January 2024

BEAUTYNOVA NAMES CORY COUTS AS PRESIDENT, NORTH AMERICA

Couts to lead company’s aggressive growth and expansion plans in the U.S. and Canada.

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October 2023

ULTRA-SHINY HAIR WITH MILK_SHAKE® DEEP DETOX

A new shampoo for all hair types, specifically formulated to remove copper and lead build-up and deeply nourish hair.

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October 2023

DEPOT® LAUNCHES THE NEW DETOXIFYING PRODUCT LINE

Developed to purify and detoxify the scalp while removing dead skin cells and reducing the risk of irritation.

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October 2023

TONING SPRAYS ARE THE LATEST ADDITION TO THE SILVER SHINE, ICY BLOND AND COLD BRUNETTE MILK_SHAKE® PRODUCT LINES

Leave-in toning sprays for blonde and brown hair. They neutralise unwanted warm tones and enhance cool tones.

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October 2023

DEPOT® PRESENTS THE NEW LIMITED EDITION SARTORIAL SAGE OF THE NO. 407 RESTORING AFTERSHAVE

The invigorating and refreshing NO. 407 RESTORING AFTERSHAVE lotion and the DEPOT® 2023 SARTORIAL SAGE fragrance come together in an exclusive limited edition.

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October 2023

MILK_SHAKE® SUPPORTS THE FIGHT AGAINST BREAST CANCER WITH THE GO PINK CAMPAIGN

Each country participating in the initiative has contributed to the campaign with a donation to their local charity to support breast cancer research.

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October 2023

MEDAVITA LAUNCHES THE 2023 SPECIAL EDITION OF LOTION CONCENTRÉE

For over 60 years, Lotion Concentrée has cared for all hair types, ensuring a lifetime of strong and healthy hair.

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October 2023

DEPOT® INTRODUCES THE NEW INVIGORATING CAMPAIGN

With a barber shop treatment and two limited edition kits, DEPOT® prevents and counteracts hair loss.

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October 2023

SIMPLY ZEN’S DENSIFIYING LINE SUPPORTS THE ROOTING FOR YOU REFORESTATION CAMPAIGN

This campaign, presented in collaboration with WOW nature, an initiative by Etifor, a spin-off of the University of Padua, demonstrates how restoring forested areas contributes to the well-being of local communities whose economies are deeply tied to the environment.

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August 2023

MEDAVITA RELAUNCHES THE LUXVIVA COLOR LINE

Luxviva, Medavita's colour line, delivers salon-quality results and maintains them at home.

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