BEAUTYNOVA

OUR NEWS

October 2023

SIMPLY ZEN’S DENSIFIYING LINE SUPPORTS THE ROOTING FOR YOU REFORESTATION CAMPAIGN

This campaign, presented in collaboration with WOW nature, an initiative by Etifor, a spin-off of the University of Padua, demonstrates how restoring forested areas contributes to the well-being of local communities whose economies are deeply tied to the environment.

Read

August 2023

MEDAVITA RELAUNCHES THE LUXVIVA COLOR LINE

Luxviva, Medavita's colour line, delivers salon-quality results and maintains them at home.

Read

August 2023

MILK_SHAKE® RELAUNCHES THE CURL PASSION LINE AND INTRODUCES FOUR NEW PRODUCTS

With a renewed and expanded range of products, milk_shake® curl passion responds to every curl's unique needs.

Read

August 2023

DEPOT® LAUNCHES NO. 501 MOISTURIZING & CLARIFYING BEARD SHAMPOO, IN LIMITED EDITION SARTORIAL SAGE

The 500 series’ best-seller meets the new DEPOT® SARTORIAL SAGE fragrance: NO. 501 MOISTURIZING & CLARIFYING BEARD SHAMPOO SARTORIAL SAGE, limited edition.

Read

August 2023

SIMPLY ZEN RESTRUCTURE IN: THE IDEAL LINE FOR DAMAGED AND DRY HAIR

Summertime can be harsh on the hair, due to the relentless summer sun, saltwater exposure, more frequent washing, and aggressive drying. These factors strip the hair of its natural moisture, leaving it dry, fragile, and dull.

Read

June 2023

MILK_SHAKE® CELEBRATES THE TENTH ANNIVERSARY OF INCREDIBLE MILK

To mark the occasion, milk_shake® is launching its hero product in limited edition packaging designed by the illustrator, Cecilia Castelli, in an exclusive 250-ml format.

Read

June 2023

IDOL BY MEDAVITA IS THE SECRET TO IMPECCABLE HAIR STYLING WITH A FLAWLESS HOLD

A complete range of sculpting, style-holding and volume-boosting products to give free rein to creativity.

Read

June 2023

THE SIMPLY ZEN DETOXIFYING RANGE HAS BEEN REVAMPED AND IS NOW 100% VEGAN

The range is specifically formulated to protect hair from smog and pollution, remove all toxins from the scalp and allow perfect oxygenation.

Read

June 2023

WITH THE NEW NO. 412 HYDRATING SHAVING SOAP, DEPOT® REVIVES TRADITIONAL SHAVING METHODS

A new product specifically for conjuring up the enjoyment of traditional barber-shop brush shaving at home.

Read

June 2023

THE MAGICAL PINK OF MILK_SHAKE® PINK LEMONADE IS THIS SUMMER’S ON-TREND COLOUR

Milk_shake® pink lemonade products cleanse and add colour to hair producing a fabulous shade of pink that lasts for just a few washes.

Read