BEAUTYNOVA

OUR NEWS

June 2023

MILK_SHAKE® LAUNCHES THE RETAIL FORMAT OF THE INSTA.LIGHT SHAMPOO TREATMENT TO PROLONG THE INSTA.LIGHT EFFECT

You can now maintain the effect of your milk_shake® insta.light salon treatment with the shampoo and lotion.

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March 2023

MEDAVITA LAUNCHES NEW “DAILY CARE, BEAUTIFUL HAIR” CAMPAIGN

Three new daily solutions for three different scalp concerns.

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March 2023

DEPOT® PRESENTS THE NEW SOOTHING LINE

A range of products designed to treat scalp issues caused by the use of harsh products or by environmental factors.

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March 2023

MILK_SHAKE® LAUNCHES LIGHT CATCHER, THE EXCLUSIVE NEW LIGHTENING SYSTEM

Light catcher, which includes the two soft light and spotlight families, adds new colours to milk_shake®'s world of blondes.

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March 2023

TWO NEW PRODUCTS COMPLETE THE DEPOT® SUN CARE LINE

A sun shield oil for the hair and a spray sunscreen for the body are new additions to the SUN SHIELD line by DEPOT®.

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March 2023

TWO NEW HAIR AND BODY PRODUCTS EXPAND THE MILK_SHAKE® SUN&MORE LINE

A bi-phase, protective leave-in hair conditioner and a refreshing after-sun body mousse are two new additions to the milk_shake® sun&more line.

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March 2023

SIMPLY ZEN EXPANDS THE SMOOTH & CARE LINE AND INTRODUCES SMOOTH & CARE LOTION

A new, anti-frizz product formulated for fine hair to achieve long, silky locks.

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March 2023

NEW FLOWER VIBES BRINGS A TOUCH OF SPRINGTIME TO THE WORLD OF MILK_SHAKE®

Best-selling colour care and leave-in products star in a new, comprehensive and vegan-friendly collection.

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February 2023

SOLARICH, THE DAILY DOSE OF SUNLIGHT BY MEDAVITA

Solarich is Medavita's sun care hair line that protects and counteracts damage caused by atmospheric and chemical aggressors during the summer.

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January 2023

Z.ONE CONCEPT™ IS PLEASED TO ANNOUNCE THE NEW GLOBAL EDUCATION DIRECTOR FRANCESCO MARIA FERRI

Francesco Maria Ferri joined the z.one concept™ team in April 2022 as an International Coach and constant architect of programs, classes, look & learns, shows and trade shows. He has just been announced as the new z.one concept™ Global Education Director.

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