OUR BRANDS

We believe that only beauty achieved through health can truly grant the strength, self-confidence, and wellness needed to reveal your best self. Health and beauty are inextricably linked, for real long-lasting change.
At Medavita, we strive every day to create beauty and self-care rituals that begin with healthy hair and a healthy scalp.
Since 1963, our scientific research has focused on developing pharmaceutical-inspired cosmetic formulas with the sole purpose of creating highly effective natural beauty products in line with our holistic philosophy. The safety and results of our products are proven through rigorous clinical research and dermatological testing.
Medavita’s products captivate the senses through their fragrances, textures, and packaging. They transform each beauty gesture into a beautifying ritual, a moment of pampering and self-care with immediately visible results, both at home and in the salon.

z.one concept^™ with its brands is the reference of excellence for the professional hair care industry. The academy with its national and international Education team offers highly qualified training courses for salon professionals served by the milk_shake^®, Simply Zen, DEPOT^®, NO INHIBITION and URBAN TRIBE brands.

milk_shake^® is a complete range of professional hair care products that believes in simple, joyful, spontaneous beauty.
Our secret is the combination of ingredients of natural origin, such as milk proteins and fruit extracts, to take care of all hair types.

Simply Zen is the brand designed for the well-being of skin, hair and body, composed of lines of high-performance products enriched with natural ingredients.
A complete range of products and treatments with natural active ingredients which, combined with latest generation technologies, ensure wellness and beauty results for all hair types.

Specific products for hair, shaving and beard care, as well as body care and personal and home fragrances, to enhance a man’s style at all times. Refined ingredients, exclusive treatments and unique rituals that satisfy the needs of barbers and their most demanding customers. This is DEPOT^®; at the barber’s and at home.

Styling, colour, treatments: NO INHIBITION is the complete range of professional hair care products that meets every beauty need. The most advanced cosmetic technologies combine with the effectiveness of botanical active ingredients to guarantee every desired result on the hair.

Urban Tribe is the result of the collaboration with the most popular international hair fashion professionals and is inspired by knowledge, emotion and enthusiasm that are materialized into a complete range of hair products. with urban tribe you can recreate the looks that you desire and reinterpret them with your experimental flair.

Hair Company Professional is the ideal partner for your salon which guarantees cutting-edge products, international training, ultra modern technologies, a successful image and all the exclusive advantages of a professional and international community.
Our products are the result of continuous research in our laboratories and designed only for the professional world. Our technologists have developed unique electronic tools for hair analysis and treatment based on the most modern technologies, to offer your salon exclusive services for your customers.
Our community assures exclusive advantages such as web space on our site, the opportunity to test our new products in advance, access to high-profile promotional programmes and incentives and participation in events and shows with VIP treatments.
We would like your salon’s daily decision to stay with us to be based purely on being fully satisfied with us – a true professional partnership.

In a world that moves at the speed of light we offer our customers products that save time. In everyday life, where the complications are frequent, we offer user-friendly solutions. In a society in which the multiplicity of languages ​​and tools makes any complex activity we prefer the simplicity and clarity.
In a context where each product or activity can have only one function and only we take the multiplicity of use. Is with respect to these simple principles that we work every day with passion and creativity to create hair products and offer solutions to our customers.
Multifunction products, packaging self explanatory, use of graphic symbols, and the extreme intuitiveness of our courses technical and style are just a few examples of our daily commitment. Combine quality with simplicity: it’s our goal to help our customers.

Our vision is to become the WW number one partner for Independent Professional and Consumer Hair Care Brands.
Our mission is to provide the coolest customer experience thanks to inspirational, breaking through consumer-driven innovation, the shortest time to market, the most reliable quality and the "cannot-make-without" customer service.