OUR BRANDS

EACH OF THEM HAS A HISTORY AND A PERSPECTIVE
FOR THE FUTURE

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brands
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We believe that only beauty achieved through health can truly grant the strength, self-confidence, and wellness needed to reveal your best self. Health and beauty are inextricably linked, for real long-lasting change.
At Medavita, we strive every day to create beauty and self-care rituals that begin with healthy hair and a healthy scalp.
Since 1963, our scientific research has focused on developing pharmaceutical-inspired cosmetic formulas with the sole purpose of creating highly effective natural beauty products in line with our holistic philosophy. The safety and results of our products are proven through rigorous clinical research and dermatological testing.
Medavita’s products captivate the senses through their fragrances, textures, and packaging. They transform each beauty gesture into a beautifying ritual, a moment of pampering and self-care with immediately visible results, both at home and in the salon.

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z.one concept is synonymous with maximum performance, creativity and innovation, as well as owning three brands that correspond to the different needs of an audience interested in high quality services and products. milk_shake®, simply zen e NO INHIBITION. Passion and human values are at the heart of the z.one concept philosophy, and become an incentive to continue to grow and dream together. .

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A world of fruit, milk, and delicious fragrances and textures.
milk_shake® is the product range that contains the benefits of nature to offer specific solutions for all hair types.
The products contain ingredients of natural origin such as milk proteins and fruit extracts to enhance the natural beauty of the hair.
From cleansing to finish, every hair care phase has been developed with care for visible results on the appearance and well-being of the hair.

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A range created to give well-being to scalp and hair through high quality products with proven efficacy.
The simply zen ranges allow the salon to have an in-depth approach to treatments in haircare, to restore the hair’s health and beauty.
The active ingredients within the products encapsulate the beneficial properties of nature to give immediate relief and a feeling of renewed balance.

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A complete range dedicated to male grooming created from traditional formulas, transforming products into must-haves for contemporary men.
Specific products for hair, shaving and beard care, as well as a skin care range and body care products, with accessories for men. Formulas created with innovative technologies and high-quality raw materials. A range of fragrances becomes a journey into essences to interpret the most demanding of men and their spaces with personal and home fragrances.

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Styling, colour, treatments. NO INHIBITON is the complete range of hair care products for any beauty need. The most advanced cosmetic technologies combine with the efficiency of botanical active ingredients.

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Urban Tribe is the result of the collaboration with the most popular international hair fashion professionals and is inspired by knowledge, emotion and enthusiasm that are materialized into a complete range of hair products. with urban tribe you can recreate the looks that you desire and reinterpret them with your experimental flair.

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Hair Company Professional is the ideal partner for your salon which guarantees cutting-edge products, international training, ultra modern technologies, a successful image and all the exclusive advantages of a professional and international community.
Our products are the result of continuous research in our laboratories and designed only for the professional world. Our technologists have developed unique electronic tools for hair analysis and treatment based on the most modern technologies, to offer your salon exclusive services for your customers.
Our community assures exclusive advantages such as web space on our site, the opportunity to test our new products in advance, access to high-profile promotional programmes and incentives and participation in events and shows with VIP treatments.
We would like your salon’s daily decision to stay with us to be based purely on being fully satisfied with us – a true professional partnership.

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In a world that moves at the speed of light we offer our customers products that save time. In everyday life, where the complications are frequent, we offer user-friendly solutions. In a society in which the multiplicity of languages ​​and tools makes any complex activity we prefer the simplicity and clarity.
In a context where each product or activity can have only one function and only we take the multiplicity of use. Is with respect to these simple principles that we work every day with passion and creativity to create hair products and offer solutions to our customers.
Multifunction products, packaging self explanatory, use of graphic symbols, and the extreme intuitiveness of our courses technical and style are just a few examples of our daily commitment. Combine quality with simplicity: it’s our goal to help our customers.

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Our vision is to become the WW number one partner for Independent Professional and Consumer Hair Care Brands.
Our mission is to provide the coolest customer experience thanks to inspirational, breaking through consumer-driven innovation, the shortest time to market, the most reliable quality and the "cannot-make-without" customer service.

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Contact us to receive more detailed information on the structure and activities of our group.