ABOUT US

A GROUP OF SELECTED SUCCESSFUL COMPANIES IN THE HAIRCARE INDUSTRY

Beautynova is the first independent platform created to pioneer the consolidation and the development of selected successful companies operating worldwide in the Professional Haircare Industry.

OUR HISTORY

AN EXTRAORDINARY HISTORY IN PROFESSIONAL HAIR CARE

The journey of Beautynova started 10 years ago with the acquisition of Pool Service (now BEAUTYNOVA SPA) followed in 2015 by the acquisition of another historical company, MEDAVITA, and continued in 2020 with the acquisition of z.one concept.
We have a successful track record in the development of the companies we have acquired, respecting their history, supporting their brands, empowering their people and management, building on their distribution network, strengthening the existing partnerships.
We offered them the support of world class management, systems and tools, as well as the financial resources to back the making of their visions.
Every single acquisiton was followed by the acceleration of the growth of each newly acquired company and of the whole group, an increase in the number of our employees and an improvement of our economic and financial performance.

OUR
NUMBERS

10

Brands of high performing
professional haircare
products sold in more
than 70.000 Salons
worldwide

150

Years of history and knowledge
acquired across the legacy
of our 24 companies
and 9 brands

18.000

Professional haircare formulas
manufactured and more
than 600 new formulas
launched every year

2

R&D Centres with
15 dedicated chemists

330

Fully committed people
working in our 15 offices,
warehouses and factories
worldwide

GLOBAL PERSPECTIVE

BEAUTYNOVA
WORLDWIDE

Partner distributor for
American and Colombian market
Offices and Subsidiaries
Italy (6 offices)
USA (3 offices)
China (2 offices)
Spain
Swiss
Thailand
woman

DEVELOPMENT

DISCOVER OUR BRANDS

Beautynova is the global powerhouse for independent haircare brands. Take a look at our brands and visit our websites.

Our Brands

CONTACT US

FIND OUT
MORE

Contact us to receive more detailed information on the structure and activities of our group.